Teaser for WorldWide Storefront 2014
A new initiative to provide a simultaneous, multi-locus of alternative spaces around the globe and a digital platform for the expression and exchange of latent desires within contemporary art and architecture practices.
Directed by Carlota Santamaría & Lucas Borrás
Commissioned by Eva Franch & Carlos Mínguez from Storefront for Art and Architecture NY
Music by Jorge Ramirez-Escudero
I am very excited with this collaboration together with Zeitguised, as it reaches a highly conceptual level of eroticism, which is what I am after at Odiseo. With this work we enter on the realm of Phygital experiences, were the digital and the physical world coexist and we can't stigmatize one or the other, as they melt without borders.
Zeitguised worked the entire piece through CGI, and yet the models look so present. Their starting point was a real body to generate our Digital model. Society always has fantasized about hologram lovers, and 3D muses, and we personally think we haven't seen anything before that looks as real as Zeitguised sim/stim work. I always have admired Zeitguised work, and follow their career for the last years. I consider Zeitguised studio a pioneer on the new vision on CGI, cross-pollinating technology and art. It has been a great pleasure to finally work together with them through Odiseo.
Concept, Art Direction & Design: Zeitguised with Chris Hoffmann
Creative Direction - Zeitguised with Albert Folch & Carlota Santamaria for Odiseo
Imaging & Animation: Chris Hoffmann
Sound: Superimposed Void - Want (Good Price Rec.)
Zeitguised statement on the piece:
"Shifting between auto-eroticism and material fetish, ‘sim | stim’ proposes a cargo cult of sensual nano-alchemy. It celebrates temporary mummification of the body by engaging in an erotic relationship with shape changing clouds of synthetic material.
Touching on the topics of body enhancement and death through preservation, sexual attraction is being conserved in floating silicone bubbles; flesh is suspended in ersatz aspic, comparable to an ‘inverse boob job’."
I’ve worked with the stylist Raquel Franco and the Photographer Alex Franco on a piece about feminine old school seduction. And invited Olya Olelnic to work on a series that explore the beauty of color and texture under a modern view of African inspiration.
The cover was obviously a statement too. A strong image of a seductive girl with natural hair armpit. One of the main concepts I’m reinforcing in the new Odiseo is that the publication is not about submissive women it's about the power of seduction as a concept.
I've created new sections as the trend topic “Je T’M” and commission the editorial content for example the Renown fashion photographer Daniel Sanwald published his first fashion editorial in Suite. Other collaborators' names are Daniel Riera, Luis Vengas and Nacho Alegre. After a year I move to Paris and partner with Carlos Ramirez to expand all the fashion and lifestyle content in the magazine. What started as a local Barcelona base publication end up gaining international recognition to the point of being on the shelves of top taste maker shops as Colette in Paris.
Everything was shot in film. After printing the photos on paper, I've reworked the images painting over some of the elements of the photo. Margiela's studio used to be all painted in white and furniture and objects all around covered with white slipcovers. I've mimic the concept through paint on top of the photos surface.
Special thanks to Tomoko, Ricardo, Natalie, Claudia & Angelique.
We ended up printing 2500 photos, that later on the director re-shoot creating a stop motion film. The photos are reframe throughout an artist studio’s walls, manipulated through cut outs, paint, etc. As we wanted to keep the process as analog as possible, the illustrations were painted on transparencies and applied on top of the pictures resulting in a traditional cell animation avoiding any digital post production. The result is a very plastic and tactile video, that brings the outdoor space indoors into the intimacy of a personal world.
Houses, corners, a bench, the fifth floor of an office building, a bar, the road back, a boat, a table in a café… Anonymous corners of a street, places you can't choose, in which your life bends its way along transcendentally.
Spaces that drain the time like a large hourglass. Gradually and imperceptibly, with gentlest subtlety, they change your existence. The first day you arrived there, you were somebody you merley recognise on some old picture found by surprise.
Unit 8, 3 Glebe road has never been my home or a choice. It has nevertheless witnessed my life for 6 years.
The hostesses have been changing and I have continued to visit regardless.
Friendships from adolescence, childhood ties, strangers who will be my future partners, friends who I have yet to meet; they have all been living in this place. I’ve slept alone, yet also in the company of the three great loves of a life.
I’ve arrived lost and become even more so. But I’ve also taken more decisions than I’m aware of in this borrowed home. I'm not sure why it seems as if thoughts become more clear with two feet planted on this old wooden floor. Whenever the door is open to me, I’m assaulted by intimate memories in a borrowed place.