Description
Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
Clients
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive

Ideas city

The New Museum, through the production company M sa ng P eces, commissioned Lucas Borras (director) and I (creative dir.) to create a film to promote their biannual festival "Ideas City." We first had a meeting where the New Museum team explained their ideas of what the festival was about, their main aims and events, and its context. After analyzing all the points that the team gave us I worked on the concept and the ideal narrative we will have to use with the director. To fit this project our video had to be fresh, with an element of magic, and transmit the playful spirit of the event at the same time that showed the committed spirit of the festival to the environment, culture and new medias. As I was working with Lucas Borras a director that excels in Mix-media films, we decided to make a stop motion video that will combine objects, real actors and illustrations. As the New Museum has a clean modern aesthetics, I worked with a very graphic approach; black and white and bold primary colors. There was a team of 21 people involved and I managed 12 of them sourcing, building, and styling props. We pushed the creativity of our team to the very edge, creating oversize origami pieces and pop up gigantic books. The result is a stop motion video that has magical moments, when you don't know if what you are looking at is real, drawn or simply your imagination.

Black sun

I directed this film pursuing the idea of making a visual art piece, but at the same time it is a fashion film too. I've chosen a vintage Martin Margiela dress as I admire him as a creator who was able to bring art in into fashion in a shameless undisguised way. I guess my first idea has been achieved, as the video has been exhibited in Art festivals ( Incubarte, Close up Vallarta) galleries (Mr. Pink, ULAC), as well as in fashion film festivals ( ASVOFF at Caixa Forum, Hispanic-American Fashion Culture at FIT) For that piece I've work on the following concept. In the Japanese Bunraku Theatre, the puppets come to life through puppeteers dressed in black. The first impression is that the puppet is an inert object that moves at the whim of the artist. But the more you deepen in the play, the characters dressed in black, end up seeping away. They appear to your eyes as slaves of the puppet, moving to the sound of what appear to be the wishes of a doll that gained life.?In this connection we see a reflection of the nature of man and his soul. Homer sees life as a breath and at the same time as a disembodied shadow, the body depends on the halo of soul’s breath to live. Orphisms believes that the soul is not a principle that informs the body and gives him life, but something that’s essentially non-sensitive and not material detached from the body, which seeks to ascend.?In this piece I think about how to visualize if the soul comes down to the body, or the body to the soul.?Is it the soul the one that moves us like marionettes, or it is our body the one that gives a space to the existence of the soul??I articulate this duality by constructing an environment without definite dimensions, and a hypnotic narrative where what we don’t see, the black body, has the same presence and visual force as what can see, the dress.

Sim/Stim with Zeitguised

The intention with this video was bringing eroticism to the new Phygital dimension. I am very excited with this collaboration together with Zeitguised, as it reaches a highly conceptual level of eroticism, which is what I am after at Odiseo. With this work we enter on the realm of Phygital experiences, were the digital and the physical world coexist and we can't stigmatize one or the other, as they melt without borders. Zeitguised worked the entire piece through CGI, and yet the models look so present. Their starting point was a real body to generate our Digital model. Society always has fantasized about hologram lovers, and 3D muses, and we personally think we haven't seen anything before that looks as real as Zeitguised sim/stim work. I always have admired Zeitguised work, and follow their career for the last years. I consider Zeitguised studio a pioneer on the new vision on CGI, cross-pollinating technology and art. It has been a great pleasure to finally work together with them through Odiseo. Concept, Art Direction & Design: Zeitguised with Chris Hoffmann Creative Direction - Zeitguised with Albert Folch & Carlota Santamaria for Odiseo Imaging & Animation: Chris Hoffmann Sound: Superimposed Void - Want (Good Price Rec.) Zeitguised statement on the piece: "Shifting between auto-eroticism and material fetish, ‘sim | stim’ proposes a cargo cult of sensual nano-alchemy. It celebrates temporary mummification of the body by engaging in an erotic relationship with shape changing clouds of synthetic material. Touching on the topics of body enhancement and death through preservation, sexual attraction is being conserved in floating silicone bubbles; flesh is suspended in ersatz aspic, comparable to an ‘inverse boob job’."

WorldWide Storefront 2014

Eva Franch commissioned this short film teaser to promote the first worldwide event organize by Storefront for Art & Architecture. The briefing was clear: promote artistic creation that will happen simultaneous in different parts of the world.. So we had to transmit the idea that during the event anything can happen, anywhere, simultaneously. I co-directed this piece with the mix-media director Lucas Borras. We focus in short sketches that will appeal to the surreal, and the subconscious. We try to undress the scenes from cultural local references, but at the same time integrate elements from opposite poles. Therefore it really didn’t matter where are you, you’ll perceived the vibe of the event. Reaching a wide audience. Teaser for WorldWide Storefront 2014 A new initiative to provide a simultaneous, multi-locus of alternative spaces around the globe and a digital platform for the expression and exchange of latent desires within contemporary art and architecture practices. Directed by Carlota Santamaría & Lucas Borrás Commissioned by Eva Franch & Carlos Mínguez from Storefront for Art and Architecture NY Music by Jorge Ramirez-Escudero