Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive

New. Exporting influence

At Nomad Studio together with Lucas Borras we directed this stop motion film. All the elements are made out of paper, working with origami techniques and combining it with illustrations. With this video our intention is to create an informative piece at the same time entertaining, elegant with a hing of playfulness. De Qué Buzz is a viral solution that brings the influencer marketing beyond all borders. They trust in tactical creativity and Internet globalism to bring an idea to its target audience, wherever it is. Directed by Lucas Borrás & Carlota Santamaria for NOMAD Studio Music by Jorge Ramirez-Escudero


For the Nasdaq music video we worked with the director Lucas Borras on the translation of Dreamcop's music into a visual world. We created a dark atmosphere with a touch of 60' psychedelia that fits the song perfectly. For that we decided to do all the effects on camera, avoiding digital postproduction. I researched 60's live visual projections and we reproduced the old techniques and then translated the old psychedelia to a contemporary language. The Holi indian color festival was also revisited and brought to the black and white world Dreamcop was living in. The styling of the artist had to be sober but with a touch of sinister rockabilly. These elements mixed with complex lighting and the use of different sourced prism help us to reach the kind of dark dream like visual language we wanted to build up for this music video.


This project was 'low budget' and had 100% creative freedom. The director wanted to build up the story, shooting footage and working out some animation on it. My main input on this project was proposing the director to take the digital footage we have been filming “out of the screen” and make it tangible.?As Lucas Borras works with a mixture of digital and analog techniques, I thought it was very important to be able to bring the more flat digital footage to his own world, where stop motion and cell animation coexist with Digital post production. We ended up printing 2500 photos, that later on the director re-shoot creating a stop motion film. The photos are reframe throughout an artist studio’s walls, manipulated through cut outs, paint, etc. As we wanted to keep the process as analog as possible, the illustrations were painted on transparencies and applied on top of the pictures resulting in a traditional cell animation avoiding any digital post production. The result is a very plastic and tactile video, that brings the outdoor space indoors into the intimacy of a personal world.

Pray to the light machine

Steve Boi eyewear collection could be defined as extravagant with a hint of Gang under-culture. So for this project I worked with the concept of fashion as seen in a Vogue-ing contest in contrast with urban industrial decay. Juxtaposing a graphic and elegant look in black and white and a background of extreme industrial and isolated locations. Inspired by sharp movements in Vogue-ing we worked with Gustavo Mañas the director on a game of time lapse editing, so a sort of choreography builds up in the film combining time, posing and locations.

Ideas city

The New Museum, through the production company M sa ng P eces, commissioned Lucas Borras (director) and I (creative dir.) to create a film to promote their biannual festival "Ideas City." We first had a meeting where the New Museum team explained their ideas of what the festival was about, their main aims and events, and its context. After analyzing all the points that the team gave us I worked on the concept and the ideal narrative we will have to use with the director. To fit this project our video had to be fresh, with an element of magic, and transmit the playful spirit of the event at the same time that showed the committed spirit of the festival to the environment, culture and new medias. As I was working with Lucas Borras a director that excels in Mix-media films, we decided to make a stop motion video that will combine objects, real actors and illustrations. As the New Museum has a clean modern aesthetics, I worked with a very graphic approach; black and white and bold primary colors. There was a team of 21 people involved and I managed 12 of them sourcing, building, and styling props. We pushed the creativity of our team to the very edge, creating oversize origami pieces and pop up gigantic books. The result is a stop motion video that has magical moments, when you don't know if what you are looking at is real, drawn or simply your imagination.

Black sun

I directed this film pursuing the idea of making a visual art piece, but at the same time it is a fashion film too. I've chosen a vintage Martin Margiela dress as I admire him as a creator who was able to bring art in into fashion in a shameless undisguised way. I guess my first idea has been achieved, as the video has been exhibited in Art festivals ( Incubarte, Close up Vallarta) galleries (Mr. Pink, ULAC), as well as in fashion film festivals ( ASVOFF at Caixa Forum, Hispanic-American Fashion Culture at FIT) For that piece I've work on the following concept. In the Japanese Bunraku Theatre, the puppets come to life through puppeteers dressed in black. The first impression is that the puppet is an inert object that moves at the whim of the artist. But the more you deepen in the play, the characters dressed in black, end up seeping away. They appear to your eyes as slaves of the puppet, moving to the sound of what appear to be the wishes of a doll that gained life.?In this connection we see a reflection of the nature of man and his soul. Homer sees life as a breath and at the same time as a disembodied shadow, the body depends on the halo of soul’s breath to live. Orphisms believes that the soul is not a principle that informs the body and gives him life, but something that’s essentially non-sensitive and not material detached from the body, which seeks to ascend.?In this piece I think about how to visualize if the soul comes down to the body, or the body to the soul.?Is it the soul the one that moves us like marionettes, or it is our body the one that gives a space to the existence of the soul??I articulate this duality by constructing an environment without definite dimensions, and a hypnotic narrative where what we don’t see, the black body, has the same presence and visual force as what can see, the dress.

Sim/Stim with Zeitguised

The intention with this video was bringing eroticism to the new Phygital dimension. I am very excited with this collaboration together with Zeitguised, as it reaches a highly conceptual level of eroticism, which is what I am after at Odiseo. With this work we enter on the realm of Phygital experiences, were the digital and the physical world coexist and we can't stigmatize one or the other, as they melt without borders. Zeitguised worked the entire piece through CGI, and yet the models look so present. Their starting point was a real body to generate our Digital model. Society always has fantasized about hologram lovers, and 3D muses, and we personally think we haven't seen anything before that looks as real as Zeitguised sim/stim work. I always have admired Zeitguised work, and follow their career for the last years. I consider Zeitguised studio a pioneer on the new vision on CGI, cross-pollinating technology and art. It has been a great pleasure to finally work together with them through Odiseo. Concept, Art Direction & Design: Zeitguised with Chris Hoffmann Creative Direction - Zeitguised with Albert Folch & Carlota Santamaria for Odiseo Imaging & Animation: Chris Hoffmann Sound: Superimposed Void - Want (Good Price Rec.) Zeitguised statement on the piece: "Shifting between auto-eroticism and material fetish, ‘sim | stim’ proposes a cargo cult of sensual nano-alchemy. It celebrates temporary mummification of the body by engaging in an erotic relationship with shape changing clouds of synthetic material. Touching on the topics of body enhancement and death through preservation, sexual attraction is being conserved in floating silicone bubbles; flesh is suspended in ersatz aspic, comparable to an ‘inverse boob job’."

WorldWide Storefront 2014

Eva Franch commissioned this short film teaser to promote the first worldwide event organize by Storefront for Art & Architecture. The briefing was clear: promote artistic creation that will happen simultaneous in different parts of the world.. So we had to transmit the idea that during the event anything can happen, anywhere, simultaneously. I co-directed this piece with the mix-media director Lucas Borras. We focus in short sketches that will appeal to the surreal, and the subconscious. We try to undress the scenes from cultural local references, but at the same time integrate elements from opposite poles. Therefore it really didn’t matter where are you, you’ll perceived the vibe of the event. Reaching a wide audience. Teaser for WorldWide Storefront 2014 A new initiative to provide a simultaneous, multi-locus of alternative spaces around the globe and a digital platform for the expression and exchange of latent desires within contemporary art and architecture practices. Directed by Carlota Santamaría & Lucas Borrás Commissioned by Eva Franch & Carlos Mínguez from Storefront for Art and Architecture NY Music by Jorge Ramirez-Escudero

Yorokobu nº 17

In the frame of Yorokobu motion credits teaser invitation series, we created a short film presenting Yorokobu #17. Instead of working with computer generated motion graphics, we opt to create a video that brings graphic elements into live. Together with the director Lucas Borras, we develop the concept of creating real letters instead of filming and adding the credits in postproduction. The more than 3’ / 1m tall paper alphabet travel throughout the city of New York, blending in all sort of locations from Times Square to Brooklyn warehouses.