Description
Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
Clients
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive

New. HP Sprout’sworldwide launch

In the event of the HP Sprout's worldwide launch I was invited as a guess creative for a live demonstration. Sprout is a computer that combines the capabilities of a keyboard, projector, canvas, scanner and 3D camera into one single device. So the main point was combining traditional techniques with the digital world. I did some backgrounds using Suminagashi, and ancient Japanese technique with suspended inks on water. Combine different collage techniques, scissors and digital cutting and watercolors The whole process was swinging from digital images to actual real objects and their projections overlaying layers of physical and digital objects. The result are Phygital images. That perfectly refer to the trend-forecasting report I've done on August 12' Digital Surrealism and the appearance of a third dimension, the Phygital.

Shotview X’mas Campaign

Kozva Rigau approached me with a commission. She wanted to make a campaign to promote her exclusive Creative Agency. A series of limited edition T-shirts and Cards were done under the slogan “hit my eyes”. I’ve created a series of illustrations that translates that slogan, through the attitudes of the models and the use of color. We finally selected two, the one for the t-shirt plays with the analogy of a girl that takes of her t-shirt printed in a t-shirt, and the second one is the inviting gaze of young girl, in between a lover look and a predator in disguised.

Best Fall Winter Ad Campaings

Carlos Ramirez from Paper Planes wanted to do an archive story on the 2006 main fashion add campaigns. He wanted to feature the most remarkable ones but at the same time avoid any kind of copyright issues. The concept that was developed for that project was an image compose by the illustrated campaign and later on superpose to the original photo, with a slight transparency and off-centered. So there is a trompe-l'oeil dialog, when the viewer thinks is seeing a drawing but suddenly looks like a photography, and he/she's not so sure what is it. That way we kept the original add but we passed it through our lenses creating a new image.