Description
Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
Clients
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive
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Apartamento: A borrowed place

Apartamento Magazine
It is said there are magnetic cores on the earth, and similarly, in every story it appears to be a vital centre.
Houses, corners, a bench, the fifth floor of an office building, a bar, the road back, a boat, a table in a café… Anonymous corners of a street, places you can't choose, in which your life bends its way along transcendentally.
Spaces that drain the time like a large hourglass. Gradually and imperceptibly, with gentlest subtlety, they change your existence. The first day you arrived there, you were somebody you merley recognise on some old picture found by surprise.
Unit 8, 3 Glebe road has never been my home or a choice. It has nevertheless witnessed my life for 6 years.
The hostesses have been changing and I have continued to visit regardless.
Friendships from adolescence, childhood ties, strangers who will be my future partners, friends who I have yet to meet; they have all been living in this place. I’ve slept alone, yet also in the company of the three great loves of a life.
I’ve arrived lost and become even more so. But I’ve also taken more decisions than I’m aware of in this borrowed home. I'm not sure why it seems as if thoughts become more clear with two feet planted on this old wooden floor. Whenever the door is open to me, I’m assaulted by intimate memories in a borrowed place.