Description
Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
Clients
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive
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Best Fall Winter Ad Campaings

Paper Planes
Carlos Ramirez from Paper Planes wanted to do an archive story on the 2006 main fashion add campaigns. He wanted to feature the most remarkable ones but at the same time avoid any kind of copyright issues. The concept that was developed for that project was an image compose by the illustrated campaign and later on superpose to the original photo, with a slight transparency and off-centered. So there is a trompe-l'oeil dialog, when the viewer thinks is seeing a drawing but suddenly looks like a photography, and he/she's not so sure what is it. That way we kept the original add but we passed it through our lenses creating a new image.