Description
Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
Clients
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive
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Ideas city

New museum
The New Museum, through the production company M sa ng P eces, commissioned Lucas Borras (director) and I (creative dir.) to create a film to promote their biannual festival "Ideas City." We first had a meeting where the New Museum team explained their ideas of what the festival was about, their main aims and events, and its context. After analyzing all the points that the team gave us I worked on the concept and the ideal narrative we will have to use with the director. To fit this project our video had to be fresh, with an element of magic, and transmit the playful spirit of the event at the same time that showed the committed spirit of the festival to the environment, culture and new medias. As I was working with Lucas Borras a director that excels in Mix-media films, we decided to make a stop motion video that will combine objects, real actors and illustrations. As the New Museum has a clean modern aesthetics, I worked with a very graphic approach; black and white and bold primary colors. There was a team of 21 people involved and I managed 12 of them sourcing, building, and styling props. We pushed the creativity of our team to the very edge, creating oversize origami pieces and pop up gigantic books. The result is a stop motion video that has magical moments, when you don't know if what you are looking at is real, drawn or simply your imagination.