Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive


Dream Cop
For the Nasdaq music video we worked with the director Lucas Borras on the translation of Dreamcop's music into a visual world. We created a dark atmosphere with a touch of 60' psychedelia that fits the song perfectly. For that we decided to do all the effects on camera, avoiding digital postproduction. I researched 60's live visual projections and we reproduced the old techniques and then translated the old psychedelia to a contemporary language. The Holi indian color festival was also revisited and brought to the black and white world Dreamcop was living in. The styling of the artist had to be sober but with a touch of sinister rockabilly. These elements mixed with complex lighting and the use of different sourced prism help us to reach the kind of dark dream like visual language we wanted to build up for this music video.