Description
Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
Clients
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive
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Odiseo vol.2

Folch Studio, 2013
This was the first time creative directing the magazine after all the strategy work we have done. We worked the vol.2 as a 360º product, with all the visual content, the video teaser and the special collaboration. We wanted to show a new vision, First a woman in charge of her erotic power, Lina Schennius' Diary pictures were perfect. With that we broke the stereotype of woman being the passive subject to showcase a woman in power of her sexuality. We were also seduced by Jo swab's great work, as he was portraying all this different women and every single one was extremely seducing from its very own individuality. With this story we made a statement against standardization and stereotypes. Those Ideas are principles we want stand for at Odiseo. To finishi up we invited Jonathan Leder to revisited the seducing 60' erotica. Creating an elegant Ode to femininity.
The cover was obviously a statement too. A strong image of a seductive girl with natural hair armpit. One of the main concepts I’m reinforcing in the new Odiseo is that the publication is not about submissive women it's about the power of seduction as a concept.