Folch Studio, 2013
This was the first time creative directing the magazine after all the strategy work we have done. We worked the vol.2 as a 360º product, with all the visual content, the video teaser and the special collaboration. We wanted to show a new vision, First a woman in charge of her erotic power, Lina Schennius' Diary pictures were perfect. With that we broke the stereotype of woman being the passive subject to showcase a woman in power of her sexuality. We were also seduced by Jo swab's great work, as he was portraying all this different women and every single one was extremely seducing from its very own individuality. With this story we made a statement against standardization and stereotypes. Those Ideas are principles we want stand for at Odiseo. To finishi up we invited Jonathan Leder to revisited the seducing 60' erotica. Creating an elegant Ode to femininity.
The cover was obviously a statement too. A strong image of a seductive girl with natural hair armpit. One of the main concepts I’m reinforcing in the new Odiseo is that the publication is not about submissive women it's about the power of seduction as a concept.