Carlota Santamaria is a Barcelona born creative director and conceptualizer, based in between New York & Los Angeles. She has also lived in Paris, Belgium and Japan, which gave her a worldwide vision of the cultural contemporary world and a deep understanding of creative thinking and image making.
Since Volume 2 of Odiseo, She has been collaborating with Folch Studio as the magazine’s creative co-director from her studio in NY & LA.
As she is continuously working on defining a new concept of Erotica, she is been part of the a new conceptual direction to Odiseo at it’s re-launch.
In addition to her work known for crossing media genres and platforms, both on and offline, she carries out a continuous investigation as a trend forecaster.
She develops an ongoing task of essay writing on today’s complex cultural, social and economic landscape. This gives her an invaluable platform from where she develops all her creative direction projects, as Ideas City video for the New Museum.
HP Hewlett Packard; Storefront for Art and Architecture NY; New Museum; Odiseo by Folch Studio; Lucas Borras; Paper Planes; Quantic; Dresslab; Stella; Suite; Apartamento Magazine;Other clients;
Daily news x Archive

Pray to the light machine

Steve Boi
Steve Boi eyewear collection could be defined as extravagant with a hint of Gang under-culture. So for this project I worked with the concept of fashion as seen in a Vogue-ing contest in contrast with urban industrial decay. Juxtaposing a graphic and elegant look in black and white and a background of extreme industrial and isolated locations. Inspired by sharp movements in Vogue-ing we worked with Gustavo Mañas the director on a game of time lapse editing, so a sort of choreography builds up in the film combining time, posing and locations.