Ideas city
New museum
The New Museum, through the production company M sa ng P eces, commissioned Lucas Borras (director) and I (creative dir.) to create a film to promote their biannual festival "Ideas City." We first had a meeting where the New Museum team explained their ideas of what the festival was about, their main aims and events, and its context. After analyzing all the points that the team gave us I worked on the concept and the ideal narrative we will have to use with the director. To fit this project our video had to be fresh, with an element of magic, and transmit the playful spirit of the event at the same time that showed the committed spirit of the festival to the environment, culture and new medias. As I was working with Lucas Borras a director that excels in Mix-media films, we decided to make a stop motion video that will combine objects, real actors and illustrations. As the New Museum has a clean modern aesthetics, I worked with a very graphic approach; black and white and bold primary colors. There was a team of 21 people involved and I managed 12 of them sourcing, building, and styling props. We pushed the creativity of our team to the very edge, creating oversize origami pieces and pop up gigantic books. The result is a stop motion video that has magical moments, when you don't know if what you are looking at is real, drawn or simply your imagination.