WorldWide Storefront 2014
Storefront for Art and Architecture
Eva Franch commissioned this short film teaser to promote the first worldwide event organize by Storefront for Art & Architecture. The briefing was clear: promote artistic creation that will happen simultaneous in different parts of the world.. So we had to transmit the idea that during the event anything can happen, anywhere, simultaneously. I co-directed this piece with the mix-media director Lucas Borras. We focus in short sketches that will appeal to the surreal, and the subconscious. We try to undress the scenes from cultural local references, but at the same time integrate elements from opposite poles. Therefore it really didn’t matter where are you, you’ll perceived the vibe of the event. Reaching a wide audience.
Teaser for WorldWide Storefront 2014
A new initiative to provide a simultaneous, multi-locus of alternative spaces around the globe and a digital platform for the expression and exchange of latent desires within contemporary art and architecture practices.
Directed by Carlota Santamaría & Lucas Borrás
Commissioned by Eva Franch & Carlos Mínguez from Storefront for Art and Architecture NY
Music by Jorge Ramirez-Escudero