Best Fall Winter Ad Campaings
Paper Planes
Carlos Ramirez from Paper Planes wanted to do an archive story on the 2006 main fashion add campaigns. He wanted to feature the most remarkable ones but at the same time avoid any kind of copyright issues. The concept that was developed for that project was an image compose by the illustrated campaign and later on superpose to the original photo, with a slight transparency and off-centered. So there is a trompe-l'oeil dialog, when the viewer thinks is seeing a drawing but suddenly looks like a photography, and he/she's not so sure what is it. That way we kept the original add but we passed it through our lenses creating a new image.